Auto Rental News

JAN-FEB 2014

Magazine for the professional car and truck rental industry.

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EVENTS ENTERPRISE'S STUBBLEFIELD HEADLINES 2014 CAR RENTAL SHOW The Car Rental Show returns to Las Vegas for its 19th incarnation. BY CHRIS BROWN F FOR TWO DAYS IN APRIL 1996, THE CAR RENTAL industry gathered at the Walt Disney World Dolphin Resort in Orlando for the f rst incarnation of an event co-sponsored by the American Car Rental Association (ACRA) and Bobit Publishing. From April 7-8, 2014 at the Rio AllSuite Hotel & Casino in Las Vegas, ACRA and Bobit are proud to present the 19 th edition of the Car Rental Show (CRS), the only trade show that caters to the entire car rental market in the U.S. and abroad. The years in between that f rst show and today saw ACRA disband and a new association emerge, only to see that association disband and a new ACRA reborn. Meanwhile, Bobit changed its name to Bobit Business Media, a refection of the company's move into the digital age. Today, the partnership between Bobit and ACRA is stronger than ever, and this is refected in a fve-year trend of steadily increasing show attendance, programming and exhibit hall space. For 2014, we anticipate close to 800 attendees from 25 countries and 75 exhibitors 28 January/February 2014 showing off the latest products and services to the car rental industry! With ACRA's support, Bobit convened a new event in 2012, the Auto Rental Summit (ARS). For its second year, ARS was held at the Hard Rock Hotel & Casino in Hollywood, Fla., on Nov. 4-5. ARS is growing, complementary to the Car Rental Show — a testament to the benefts recognized by the industry of interactive, face-to-face education and networking. Here's a preview of what's in store for the 2014 Car Rental Show. THE BIG PICTURE The Car Rental Show is delighted to have Greg Stubblefeld of Enterprise Holdings deliver the opening keynote address on Monday April 7. Stubblefeld leads the strategic growth of the Enterprise, National and Alamo brands in North America and Europe, as well as the expansion of the company's franchise network abroad. He also oversees Enterprise Holdings' AUTO R ENTAL N EWS Greg Stubblefeld, chief strategy offcer and executive vice president of global sales and marketing for Enterprise Holdings. marketing and communications organization, the company's global sustainability strategy as well as its car-sharing and vanpooling programs. In his keynote address, "The Future of Auto Rental: From Global to Local," Stubblefeld will provide perspective on

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