MARKE T DATA [U.S. CAR RENTAL MARKE T]
THE CAR RENTAL INDUSTRY ACHIEVED A NEW
RECORD FOR RENTAL REVENUE IN 2012, WHILE
AVERAGE FLEET GREW TO ABOUT 1.86 MILLION
UNITS. THAT TRANSLATES TO REVENUES OF $1,060
PER UNIT, PER MONTH (RPU), THE SAME RPU AS 2011.
22.40
21.49
Revenue (Billions)
Cars in Service (Thousands)
23.63
21.49
20.41
20.59
20.05
18.91
17.64
16.43
16.45
1,861
1,768
1,813
1,761
1,857
1,714
1,665
1,643
1,637
1,617
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Fact Book 2013
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AUTO R ENTAL N EWS
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1,629
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