Magazine for the professional car and truck rental industry.
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M ARK E T DATA [REM ARK E T ING] BLACK BOOK VALUE TRENDS: 1- AND 2-YEAR OLD VEHICLES 1-YEAR-OLD VEHICLES Average Retained % of Vehicle Value After One Year Average Vehicle Value After One Year 25,000 20,000 15,000 10,000 5,000 0 2009 2010 2011 2012 80% 70% 60% 50% 40% 2009 2010 2011 2012 2011 2012 SEGMENT ABBREVIATIONS AND FULL NAME: ELC = Entry Level Cars UMC= Upper Mid-size Cars SCC= Compact Cars FSC= Full-size Cars 2-YEAR-OLD VEHICLES Average Retained % of Vehicle Value After Two Years Average Vehicle Value After Two Years 20,000 15,000 10,000 5,000 0 2009 2010 2011 2012 EMC= Entry Mid-size Cars MVW= Minivan Passenger Wagon 80% 70% 60% 50% 40% 2009 2010 SOURCE: BLACK BOOK USA Values are current Black Book wholesale values for 1- and 2-year old vehicles. Each value is for one point in time on Nov. 1 of the given year. The value graphs show the gains made in each segment, year over year from 2009. The percentage graph shows the gains as a percentage of original equipped retail value. The takeaway: All listed segments have been trending upward in value and have retained a greater percentage of original value since 2009. 18 Fact Book 2012 AUTO R ENTAL N EWS